This section we take a quick look at some of the challenges families face today and how changes in the social/psychological evolution of our world has effected families.
According to research parents spend less time with their children and so quick fixes often replace the love and nurturing gained from ‘quality’ time with them. Although there are many quality caregivers for working parents, many are unsure how to offer the love and nurturing children need with the limited time their schedule allows. Suffice it to say parents, being short on time and in need of peace, often submit to their child’s demands, so children often don’t learn about delayed gratification, but rather learn how to get what they want, now, in the moment.
AUTOCONTROL: The Stanford Marshmallow Test first conducted in the late 60’s, early 70’s offered children 3-5 years old the choice of eating a marshmallow or waiting 15 mins and getting two marshmallows! Twenty plus years later, the history of those children who had been part of the test was reviewed, finding a correlation between the ability to regulate impulses, in this case, resist the temptation of immediate gratification, and academic or professional achievement in later life. Imaging of the brain revealed that those participants from the first study, now as adults in 2012 who were able to wait longer for their treat, had much more activity in the prefrontal cortex and regulation in the area of the brain connected to addiction. The University of Rochester ran a similar test in 2012 with two groups of children, but one group was first given a broken promise, so they lost trust in the testers. The group who had not been lied to, waited 4 times longer for their second marshmallow. The conclusion was that factors like trust and reliability in the way a child is raised are a major factor in a person developing self- control.
SEE VIDEO: MARSHMALLOW TEST
WATCH VIDEOS / VER VIDEOS:
Advertising manipulation since childhood to prepare us as consumers:
Please answer the following question:
Indeed, consumer socialization is the process by which children acquire skills, knowledge, and aptitudes relevant to their functioning as consumers in the market (Ward 1974: 2). For Baumrind (1980: 640), socialization is an inherently cultural process, whereby children internalize and acquire habits and values congruent with adaptation to their culture, through education and imitation. Thus, the two aspects mentioned, stages and agents of socialization interact to understand the process of socialization in consumption. WHAT IS YOUR OPINION? Thoughts and/or comments about consumerism and children...